2021 January: Lifestyle & needs

”I’ve got what I need in my small home, not more nor less and I feel satisfied. Aesthetically, mentally and function wise”

As founder and CEO of Bukvy I have regular contact with our customers but also with women interested in sustainable fashion and female entrepreneurship. Therefore, I plan to share more about Bukvys journey but also my own and how we think about consumption, sustainable production and how we can evolve towards something better.

Short about me

Elena Ekström - female founder and owner of sustainable bag brand Bukvy

I live at Södermalm, Stockholm and at Henriksdalsberget just outside of Stockholm. I have two kids and some kind of living-apart-relashionship. I live in constant motion between my three places called: The ladies apartment, our mountain and my office. Carrying is a great part of my everyday life and I always have what I need for at least one night's sleepover in my bag.

In 2015 me and my childhood friend Joanna founded Bukvy during our first maternity-leaves. I had been working within the IT-industry for about 10 years, the last five for a system development company focused on banking and insurance. I was juggling a role as product manager,  sales/marketing, communication and project manager and travelling locally on my bike, in cabs, by foot and commuting and I just never seemed to find the perfect bag for me.

Bukvy started to grow out of that problem.

Bo Bardi Multifunctional bag for women

 2020 was a year filled with new beginnings, two big break-ups and two moves. A new home and a new office. What came out of it all for me is that I am as sure as can be about building Bukvy.  We have only just begun and I look forward to the journey we have ahead of us.

In 2021 I look forward to continue building a strong ground for a small but growing brand together with you.

I am on my second chapter as founder and CEO. I love going to work every day and build Bukvy with mine core values honesty, openness and kindness. I am an introvert extrovert and satisfied with spending time alone, working and being with my close ones, and my daughters Edda and Bon of course.

Bukvy is a great part of my life but I also like to plan vacations/staycations, read magazines and daily papers and browsing between Netflix and HBO.

One of my personal goals for 2021 is to continue my relashionship to minimalism. To own less, surround myself with fewer items, sounds, impressions and try to choose wisely the things that brings be joy and value. Since a few years back I’ve had a few consumption stops which has helped me a lot. I’ve got what I need in my small home, not more nor less and I feel satisfied with that – aesthetically, mentally and function wise.

You are always welcome to contact me directly at elena [at] bezbukvy.com or Instagram.
Minimalist heart